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Located on the northwest coast of Honshu, Niigata Prefecture captures the hearts of travellers with its pristine beaches, charming cities, unspoiled landscapes and spectacular rice fields.
You'll find Japan's largest wetland, Sado-Yahiko-Yoneyama Quasi-National Park, brimming with outdoor activities. For beach lovers, the coastline of Niigata offers golden beaches including Sekiya Beach and Oguni Beach.
From the bustling city life of Niigata City, known for its modern architecture, to the picturesque city of Shibata renowned for its historic castle, there's plenty to explore.
English-speaking guides are available at major tourist spots. Experience the culture and learn about the history of the prefecture from the locals, first hand.
Niigata Prefecture has a rich cultural heritage, with several festivals happening throughout the year. Niigata Manga Animation Festival is a must-visit.
The sprawling landscape of Niigata Prefecture makes it a haven for road trippers. Depending on the nature of your journey, there are cars to suit everyone's needs.
Best suited for city riding and short trips, a comfortable sedan offers a great balance of comfort and efficiency.
For those looking to explore Niigata's rugged landscapes and snow-laden roads in winter, an SUV is a good choice.
Driving in Niigata Prefecture follows the international norms with a few local exceptions. Always drive on the left and observe the speed limits strictly. The maximum speed limit on urban roads is 60 kph and on motorways, it's 100 kph.
Japan's currency is the yen (¥). Foreign currency can be exchanged at airports, hotels, and banks. Credit cards are widely accepted, yet cash is preferred especially at local stores and remote areas.
It's time to put Niigata Prefecture on your travel radar! With the right car, knowledge, and an adventurous spirit, exploring this prefecture will leave you with unforgettable memories.